How many main Pillars Of Digital Marketing .
Prabhakar kumar | 29, Oct. 2024
In this articles , I will give detail information about Main pillars of digital marketing . The schedule of my article will be as follow --
[1] Search Engine Optimization .
[2] Content Marketing .
[3] Social Media Marketing .
[4] Pay - per -click Marketing .
[5] Affiliate Marketing .
[6] Email Marketing.
[7] Mobile Marketing .
Todays Digital marketing is a very common and widely used term by people in all over world . This has happened because of increasing users of internet by large section of our society . You can asses this by the data of net users at the start of 2022. At the start of 2022 , it is believed that there are 4.95 billion net users out of which there are 2.14 billion of them are digital buyers . By this data you can understand the power of digital marketing in today's life of business . Following are seven important types of digital marketing :-
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[1] Search Engine Optimization.
SEO is called as Search Engine Optimization and it is also one of the main pillars of Digital marketing . In digital marketing it refers to the process of improving a website or online content to increase its visibility in search Engine results pages [ SERPs] . The objective of SEO is to drive organic [ non paid ] traffic to a website by making it more attractive to search engines like Google , Bing ,or Yahoo . 
For doing SEO we have to focus on some required steps regarding quality of contents . We have to focus on following points to rank our articles high in google search . These are :-
- Quality and usefulness of contents .
- Optimization of key factors for targeted keywords [ URL , title tag ,]
- User engagement level like stay time on page , bounce rate .
- Backlink quality and numbers .
- Internal linking .
We have to ensure that site is responsive and works well on mobile devices. Here you have to submit an XML sitemap to search engines and ensure no important pages are blocked by robots.txt.
Under advanced technical SEO , you have to use SSL certificates to secure the site and build trust . Your content should be easily understanble by search engine otherwise your articles never rank high in google search .
In addition to the use of these important steps under technical SEO , you have to give more importance to technical SEO , which is all supporting back - end components of your site. This helps your site to be mobile friendly and fast loading . Improved technical SEO helps search engines to nevigate and crawl your site more betterly .
Lastly , our main moto is to rank our site on first page of search engines result's page or Google AI overview . This will help those who are in serach of specific query , will find your brand of your products or services easily . There are several search engines in the market , but commonly Google Search engines is prefered by digital marketers since Google search engines is global leader in the market of search engines .
But SEO is a continuous process and it should be processed with update system of SEO because Google or other search engines change their algorithm constently . So SEO process should continue for ever . Your competitors may invest in SEO advancement , then you can only monitor your page's performance and make adjustment accordingly .
[2] Content Marketing
Content marketing is one of the major part of SEO which is a key strategy under digital marketing and quality of content plays important role for any site to rank high in search engines . It can take various forms including blogs . articles , videos , podcasts , infographics , eBooks , and webinars . It is formed to address the needs , interests and target specific audience .
Content marketing also uses a business websites or other websites for blogs , podcast guest placements and other content on the internet in place of or in addition to the social media platform with social media marketing .
Content marketing plays very important role in increasing the reach of new customers and popularise a brand .The digital marketing industry is expected to grow globally by $584.02 billion by 2027. creating new opportunities for content marketers . With the development of new technologies and industries , this will continue to expand into new sectors.
[3] Social Media Marketing .
Social media marketing is one of the most popular pillars and commonly used areas of digital marketing . It is a big and comprehensive foundation of digital marketing , and it emphasis on the use of different social media platforms for a brand , company or business . While social media is vital or crucial part and it is widely used , so digital marketers approach social media marketing through the framework of strategy .
Social media marketing and its management is a imperative and prominent force on instagram , Facebook , pinterest , Snapchat and twitter , now it is known as X , used to be a popular platform for brands for social media marketing and paid advertisement . But many brands have left these platform due to wrong and hatred speech on the platform.
Social media helps businesses to make relation and interact with their specific target audience , sustaing customer loyalty and establishing ever lasting relationships .
By the help of well crafted social media posts , businesses can drive users to their website , which will result into increasing organic traffic and enhancing website rankings .
Sometime , social media platforms offer advertising options , enabling businesses to create targeted campaigns and reach specific generation effectively .
Now a days , social media platforms provide valuable feedbacks and analytics , enabling businesses to make data based decisions and optimize their marketing techniques .
[4] Pay Per Click Marketing .
Pay per click [PPC] marketing is also known as Pay -per - click advertising , which is one of the main pillars of digital marketing . It enables businesses to display ads on search engines and websites , paying only when viewers click on their ads . Following are some salient features of PPC marketing or advertising :-
- It is cost effective and it allows for precise budget control , as you only pay for actual clicks .
- Its approach is target oriented and ads can be strategically targeted to specific age groups , locations and interests .
- It has instant results . Unlike other marketing strategies , PPC can generate immediate traffic and leads .
- Its performance is measurable and its detailed analytics provide feedbacks of ad performance , enabling for data based optimization .
- Its has flexibility in its approach , so this campaigns can be adjusted in real -time , allowing for quick adaptation to market trends .
Affiliate marketing is a new concept of digital marketing and it is performance based model where companies make collaboration with third party publishers , known as affiliates , to promote their products or services . These affilates including from bloggers and influencers to dedicated review sites . earn commission for each sale or lead generated from their promotional efforts .
Amazon's affiliate programme is one of the successful example of affilate marketing , where affiliates link to Amazon products through various means like product reviews or featured items . For this they get commission for each purchase made through their referral links .
This specific marketing approach gives incentives to affiliates to devise innovative and effective ways to attract traffic and sales , making it a mutually beneficial relationship. In this type of marketing , affiliates utilize various techniques including content marketing , social media promotions and targeted email campaign , to reach and engage potential customers .
The main factors responsible for affiliate marketing's success lies in its pay - for performance model , which ensures cost - effectiveness for businesses . However , managing an substantial affiliate network presents challenges including tracking conversion , ensuring consistent brand messaging and maintaining transparent ethical practices , such as clear revelation of affiliate relationships .
As a major component of digital marketing techniques , affiliate marketing can complement other methods or channels like SEO and content marketing . Well informed of emerging trends , such as leveraging data analytics for maximization is vital in this dynamically evolving field .
In brief , affiliate marketing increases a company's sales efforts across a diverse network of affilates , each one targeting specific audience groups , ultimately driving conversions and contributing significantly to revenue growth .
[6] Email Marketing .
Email marketing includes sending targeted business - related email to an specific group likely to be interested in the products or services offered . This multifaceted tool serves many purposes from lead generation and sales promotion to brand awareness and customer evolvement . It allows businesses to deliver tailored content , promotional offers , product updates or information to particular customer segments . Following are some key aspects of email marketing under the bigger digital marketing landscape :
[i] Grouping and Targeting :- With the help of tools available in email marketing platforms , you can create groups of audiences based on factors like behavior , interests , demographics and past interactions . This makes it easier to send relevant content to different groups , increasing engagement .
[ii] Personalization :- Email marketing makes possible a high level of personalization allowing you to address recipients by name , suggest products based on past behavior , and crop messages to individual preferences .
[iii] Automation :- Several tools of email marketing allows automation of campaigns , including welcome series , abandoned cart reminders , post purchase follow ups and re engagement campaigns . Automation saves time and ensures that messages reach customers at optimal moments .
[iv] Performance Tracking Analytics : With the help of various tools , you can easily track various metrics like open rates , click - through rates , conversions , and unsubscribe rates . This helps assess the effectiveness of your campaigns and refine them over time .
[v] Cost Effectiveness :- Email marketing is more cost effective and it has a high return on investment [ROI] compared to other channels . It needs less expenditure than paid advertising and it can give markable results if done effectively .
[vi] Relationship Building :- Continuously sending emails with useful , interesting , or exclusive content can help build trust and loyalty , stengthening long -term customer relationships .
In a well balanced digital marketing strategy , email marketing works alongside social media , content marketing and search engine optimization [ SEO] to create a multi - dimentional approach that guides prospects through the customer journey .
[7] Mobile Marketing :-
In the current internet age when all most all persons are using mobile phone and spending maximum time on their smart phone , the importance or significance of mobile marketing can not be underestimated . It is also a main pillar of digital marketing strategy that targets audiences on their smartphones , tablets , or other mobile devices . It includes a variety of tactics aimed at reaching consumers in real time and leveraging the unique features of mobile technology , such as location- based services and apps .
Location based marketing provide facilities to businesses to send targeted ads and offers that line up with the user's geographical location enhancing utility and immediacy . This type of marketing strategy not only enhance user experience but also significantly boosts engagement and potential conversions .
Though , this strategy is based on high level personalization , it is vital to plan the ethical aspects of mobile banking carefully , particularly in respecting user privacy and securing consent especially in strategies like location - based marketing .
Mobile Marketing should be seen as one of the integral part and main pillar of a complete digital marketing strategy , complementing other strategies like content marketing and SEO to provide a seamless user feeling across all platforms . Remaining well informed with emerging trends and technological advancements such as voice search , is also key in utilizing Mobile Marketing's full potential .
In brief , Mobile Marketing is a valuable and useful tool in modern marketer's weapons , offering unparalleled opportunities for approaching and engaging with user's in a deeply personal and productive manner , provided it is implemented with a mindful approach towards privacy and integration with bigger marketing goals .
Conclusion :- The power of digital marketing has increased many fold in today's business environment and with allocation of more than 70% in total allocation for digital strategies , any business organisation must prioritize establishing an effective online presence to reach and make strong relationship with consumers in the digital age . Each pillars plays a distinct and effective role , but they work more effectively when intergrated creating a cohesive digital marketing strategy that drives growth , engagement and conversions . -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
FAQs :- What is SEO ?
SEO , means search engine optimization is the process of optimizing your website to rank higher on search engine results pages . increasing visibility and organic traffic .
What are the primary elements of SEO ?
The main elements of SEO are on page SEO [ keywords , content quality , meta tags ], off -page SEO [ backlinks , social signals ], and technical SEO [ site speed , mobile - friendliness ].
Why is Digital Marketing Important ?
The digital marketing makes possible and provide medium to business organisation to reach larger audience , target prospects more precisely , and assess results more effectively than traditional marketing methods .
What are main elements of digital marketing ?
The main elements of digital marketing are Search Engine Optimization [ SEO] , par - per - click advertising [ PPC] , social media marketing [ SMM] , content marketing , email marketing , mobile marketing and affiliate marketing .
What is difference between SEM and SEO ?
Both SEM and SEO are same in nature but SEM is bigger than SEO . SEO keep focus on organic search results while SEM includes both SEO and paid advertising efforts like PPC .
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